Ford plans $28,350 electric pickup for early 2027 production

Ford's Fathom EV truck, priced to compete with affordable gas trucks, will launch at its Louisville plant in Q1 2027 as the automaker seeks to capture market share in the recovering EV sector.

First covered Aug 13, 2026 · 6:00 AM PT · 2 articles

Ford plans $28,350 electric pickup for early 2027 production — Image via cleantechnica.com

Coverage

5h CleanTechnica Crack Spread Explodes, EV Sales Stabilize, And Here Comes The Mysterious Ford Fathom — Ford anticipates that its forthcoming, mysteriously shrouded Fathom electric pickup truck will give it an edge as EV sales recover from the crash of 2025.

11h Electrek Ford’s EV pickup is almost here, promising much more than an affordable price tag — The Ford Fathom will go on sale in early 2027, starting at $28,350. Ford said the electric pickup is on track to go into production at its Louisville Assembly…

More coverage from around the web

cnbc.com Ford's new 'Fathom' electric pickup truck will start at $28,000

autoblog.com Ford’s $28,350 Electric Pickup Has The Specs, Now It Needs The Looks - Autoblog

motor1.com Ford Fathom: $29,945 Electric Pickup Announced

consumeraffairs.com Ford targets mass market with $28,350 Fathom electric truck

autos.yahoo.com Ford says its Fathom EV pickup will start at $28,350, if dealer markups don't get there first

Appeared in: 2026-08-13 (#4) · 2026-08-14 (#5)

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