Ford previews lower-cost electric pickup truck as sales lag

Ford is launching a more affordable variant of its all-electric F-150 Lightning pickup in response to slower-than-expected demand for its higher-priced initial model.

First covered Aug 6, 2026 · 6:00 AM PT · 4 articles · no longer in the live window

Ford previews lower-cost electric pickup truck as sales lag — Image via canarymedia.com

Coverage

50d Canary Media Can Ford’s affordable new electric truck hit the sweet spot? — This analysis and news roundup come from the Canary Media Weekly newsletter. Sign up to get it every Friday.

51d CleanTechnica Get Your Hands On The New Ford Fathom Electric Pickup Truck For Just (Checks Notes) $28,3501 MSRP — Ford is still playing its forthcoming midsized electric pickup truck close to the vest, but the EV finally has a name: Fathom.

51d Heatmap News Ford’s Latest EV Is a Pickup Truck Called Fathom — Ford’s electric moonshot, the mid-size pickup truck that would get it back into the EV race, finally has a name: Fathom.

51d Electrek Ford’s affordable EV pickup is named Fathom, and it will start at $28,350 — Ford revealed that its affordable midsize electric pickup will be named Fathom, with prices starting at just $28,350.

Related coverage

49d CleanTechnica Speculations & Musings About The Ford Fathom Electric Pickup Truck

50d Electrek Podcast: Ford Fathom cheap pickup EV, Audi A2, Trump on EVs, and more

More coverage from around the web

cnbc.com Ford's new 'Fathom' electric pickup truck will start at $28,000

theautopian.com The Ford Fathom Electric Pickup Will Cost $28,350, But Don't Expect 300 Miles Of Range At That Price - The Autopian

consumeraffairs.com Ford targets mass market with $28,350 Fathom electric truck

motor1.com Ford Fathom: $29,945 Electric Pickup Announced

finance.yahoo.com Ford's new Fathom is its cheap EV pickup, starting at $28,350

Appeared in: 2026-08-07 (#8) · 2026-08-08 (#17) · 2026-08-10 (#16)

← Back to the brief