Ford names affordable electric pickup Fathom, priced from $28,350

Ford unveiled its long-awaited mid-size electric pickup truck, the Fathom, starting at $28,350 in an attempt to capture the EV market segment that its higher-priced F-150 Lightning has struggled to penetrate.

First covered Aug 6, 2026 · 6:00 AM PT · 4 articles

Ford names affordable electric pickup Fathom, priced from $28,350 — Image via electrek.co

Coverage

5h Canary Media Can Ford’s affordable new electric truck hit the sweet spot? — This analysis and news roundup come from the Canary Media Weekly newsletter. Sign up to get it every Friday.

23h CleanTechnica Get Your Hands On The New Ford Fathom Electric Pickup Truck For Just (Checks Notes) $28,3501 MSRP — Ford is still playing its forthcoming midsized electric pickup truck close to the vest, but the EV finally has a name: Fathom.

1d Heatmap News Ford’s Latest EV Is a Pickup Truck Called Fathom — Ford’s electric moonshot, the mid-size pickup truck that would get it back into the EV race, finally has a name: Fathom.

1d Electrek Ford’s affordable EV pickup is named Fathom, and it will start at $28,350 — Ford revealed that its affordable midsize electric pickup will be named Fathom, with prices starting at just $28,350.

Primary sources

ford.com Maverick (ford.com) — cited by 2 of the outlets above

More coverage from around the web

cnbc.com Ford's new 'Fathom' electric pickup truck will start at $28,000

theautopian.com The Ford Fathom Electric Pickup Will Cost $28,350, But Don't Expect 300 Miles Of Range At That Price - The Autopian

consumeraffairs.com Ford targets mass market with $28,350 Fathom electric truck

motor1.com Ford Fathom: $29,945 Electric Pickup Announced

finance.yahoo.com Ford's new Fathom is its cheap EV pickup, starting at $28,350

Appeared in: 2026-08-07 (#8)

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