Ford opens preorders for $30,000 Fathom electric pickup

Ford is accepting preorder invites for its upcoming Fathom EV pickup, scheduled to launch in early 2027 at a starting price around $30,000, positioning the company to compete in the affordable electric truck segment.

First covered Oct 14, 2026 · 7:14 AM PT · 2 articles · no longer in the live window

Ford opens preorders for $30,000 Fathom electric pickup — Image via electrek.co

Coverage

26d Electrek Ford’s Fathom EV pickup spotted again ahead of its upcoming debut — Ford’s next electric pickup will start at around $30,000 when it goes on sale in early 2027. As its official debut draws closer, a disguised Fathom prototype…

27d Electrek Ford opens preorder invites for the $30,000 Fathom EV pickup — Want to be among the first to own Ford’s new EV pickup? You can now sign up for a preorder invite for the upcoming $30,000 Ford Fathom. more…

More coverage from around the web

autos.yahoo.com Ford names its budget electric pickup the Fathom, with a starting price under $30,000

cnbc.com Ford's new 'Fathom' electric pickup truck will start at $28,000

wardsauto.com Ford’s affordable electric pickup gets $30K starting price, and a name: Fathom

kbb.com Ford Fathom: Electric Truck to Start Under $30,000 - Kelley Blue Book

biztoc.com Ford opens preorder invites for the $30,000 Fathom EV pickup

Appeared in: 2026-10-15 (#15)

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