Data center PR campaigns draw scrutiny from rural communities over economic claims

A data center industry advertising push in North Carolina is facing backlash from residents questioning whether promised economic benefits materialize in their communities.

First covered Aug 14, 2026 · 2:00 AM PT · 1 article

Data center PR campaigns draw scrutiny from rural communities over economic claims — Image via insideclimatenews.org

Coverage

19h Inside Climate News The Data Center Industry’s PR Blitz Is Backfiring — HENDERSON, N.C.—On a recent summer evening Mitzi Parrott, who lives in Vance County, saw a television commercial on the evening news that gave her pause.

More coverage from around the web

yahoo.com Pro-data center group trying to change opinions in NC with ad campaign

eenews.net The data center boom — and its tax promises — run into rural resistance in North Carolina - E&E News by POLITICO

vpm.org Data center opposition is 'catching a fire' across North Carolina politics

yahoo.com Data center firm drops North Carolina site after backlash, cites 'friendlier communities'

wunc.org Opposition to data centers is 'catching a fire' across North Carolina, spurring political challenges | WUNC News

Discussion

Bluesky: @dangearino.bsky.social Dan Gearino · 12h ago · 7 ♥ Have I mentioned that my colleagues are great? Here’s the latest from @lisasorg.bsky.social, who possesses a finely tuned bullshit detector: insideclimatenews.org/news/1408202...

Appeared in: 2026-08-15 (#11)

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Data center PR campaigns draw scrutiny from rural communities over economic claims

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