Ferrari's first EV sells out 2026 production in less than two months

Ferrari has allocated its full 2026 production of the Luce electric vehicle—roughly 500 units—less than two months after launch, signaling strong demand despite critical reception and a €550,000 starting price.

First covered Jul 29, 2026 · 10:44 AM PT · 2 articles

Ferrari's first EV sells out 2026 production in less than two months — Image via electrek.co

Coverage

1d TechCrunch Climate Sorry, haters. Ferrari’s first EV is doing just fine — To the horror of commenters across the internet, the Ferrari Luce appears to be a sales success.

1d Electrek Ferrari’s $640K Luce EV sells out 2026 allocation: ~500 units — Ferrari has already sold every Luce it plans to build in 2026. The automaker’s first electric car hit its full-year sales target — just under 500 units — in…

More coverage from around the web

motorbiscuit.com Despite Brutal Backlash, Ferrari Luce Hits 2026 Sales Target in Just Eight Weeks - MotorBiscuit

fuelcellsworks.com Ferrari Luce EV Hits 2026 Sales Target in Under 2 Months | Fuel Cells Works

root-nation.com Ferrari has sold out its entire 2026 Luce electric car lineup - Root-Nation.com

autos.yahoo.com Ferrari’s Polarizing Luce EV Has Reportedly Already Sold Out

carscoops.com Ferrari’s Most Divisive Car In Years Sold Out Before The Hate Even Cooled Off | Carscoops

Appeared in: 2026-07-30 (#16) · 2026-07-31 (#20)

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