Sunrun shifts to direct sales as residential solar faces headwinds

The largest U.S. residential solar installer is pivoting away from third-party channels to focus on selling directly to existing customers and maximizing value from its installed customer base.

First covered Aug 10, 2026 · 8:40 AM PT · 1 article

Coverage

22h Utility Dive Sunrun pursues direct-sales transition amid industry headwinds — The residential solar-and-storage provider is looking to diversify its revenue while increasing focus on “unlocking value from the customers and assets we…

Related coverage

1d PV Tech Sunrun solar-plus-storage capacity additions up in Q2, trims forecasts

More coverage from around the web

pv-magazine-usa.com Sunrun pivots to direct sales origination as affiliate installer channels slump - pv magazine USA

pv-magazine-usa.com Sunrun maintains 2026 guidance despite Q1 headwinds, pivots toward storage and grid services - pv magazine USA

investing.com Sunrun Q2 2026 slides: storage hits record as margins compress By Investing.com

investing.com Sunrun Q2 2026 slides: storage hits record amid guidance cut, stock slides By Investing.com

investing.com Sunrun Q1 2026 slides: margins expand as storage hits record 73% By Investing.com

Appeared in: 2026-08-11 (#11)

← Back to the brief

Sunrun shifts to direct sales as residential solar faces headwinds

Coverage

Related stories

Related coverage

More coverage from around the web